TWO DUTCH FOOTBALL FANS REINVENT T-SHIRT DESIGN

Anyone who follows football knows goal celebrations typically lead to the scoring player pulling his jersey over his head followed by a barrage of fist pumps and vein-popping primal screams. It's probably the most dramatic display of achievement in all of sports. Design students Bas and Daan took this insight and created a shirt to give Dutch KVNB loyalists a way to celebrate every goal like a pro. Way to innovate. via: Advertising Lab