This makes the VW suicide ads from a couple years back look innocent. If there was ever a time to advocate suicide in advertising, don't use your consumer as the one trying to off himself in your car! You know, the one you're trying to sell. Sorry to be Mr. Literal, but are you saying your target market is suicidal? Audi ironically happens to be the one car I wish to some day own. Looks like I'll have kiled myself before I can afford one.