Yesterday, a flurry of new Mac & Cheese work started appearing on the internet. Each ad was inspired by a random person's Tweet about Mac & Cheese, then turned into a :30 second commercial. All shot and edited on the spot and released to the public to consume. Great use of Twitter and turning a simple tweet into something larger than 140 characters could have ever imagined.
And on top of that, my good friend—and very funny human being—Kent Carmichael made these. He's a copywriter and a great person to have on your kickball team or dodge ball team, apparently. He's also a big UK Wildcats (Final Four bound) fan, so he's got a lot going for him right now. Way to go Kent!