Sometimes, a forgotten brand will live forgotten no more. By hiring fictional blowhard —and washed up flamethrower— Kenny Fucking Powers to endorse the K-Swiss Tubes running shoe, K-Swiss is putting their balls on the table and upping the ante in the athletic shoe category. Shoes look good to boot. The only people I know who wore K-Swiss shoes was my brother in high school and probably some 90210 character.
Don't call it a comeback? If K-Swiss endorses Kenny throughout this season of Eastbound And Down, press releases included, this may take the prize for best use of a fictional character in an ad campaign. Great work, 72 and Sunny. via: FOD and Creativity
See more Kenny Powers @ kswiss.com/tubes