Wednesday, May 12, 2010

KICKING IT OLD SCHOOL: MUSIC VIDEO FLASHBACK

Before Spike Jonze rose to fame as a movie director, he was kicking ass on MTV. This video for 'California' by Wax is a study in simplicity both in technique and concept. The slow motion builds in a gapers-block sorta way, culminating in the final shot revealing disinterested kids watching this unfold. In a time when pushing the boundaries is a daily thing, Spike has been a pioneer, an innovator in every story his films –short or long– tell.

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