KENNY "K-SWISS" POWERS

Sometimes, a forgotten brand will live forgotten no more. By hiring fictional blowhard —and washed up flamethrower— Kenny Fucking Powers to endorse the K-Swiss Tubes running shoe, K-Swiss is putting their balls on the table and upping the ante in the athletic shoe category. Shoes look good to boot. The only people I know who wore K-Swiss shoes was my brother in high school and probably some 90210 character.

Don't call it a comeback? If K-Swiss endorses Kenny throughout this season of Eastbound And Down, press releases included, this may take the prize for best use of a fictional character in an ad campaign. Great work, 72 and Sunny. via: FOD and Creativity

Kenny Powers Gets Signed By K-Swiss - watch more funny videos

See more Kenny Powers @ kswiss.com/tubes

ENTOURAGE SEASON 7 TRAILER

Love the show or hate it, Entourage is coming back June 27th. For me, it's still the only reason I have HBO. Ok, ok, Eastbound & Down (what's the hold-up guys?) and Curb are solid, too. Last season ended with a lot of change —E got engaged, Ari took over his former employer and Turtle was dumped by Jamie Lynn Sigler (on the show and in real life). It will be interesting to see where all this leads for Season 7. As this trailer shows, a lot of egos are on the line.

Entourage Season 7 Music Video

TREME, AN HBO ORIGINAL SERIES ABOUT NEW ORLEANS JAZZ

From David Simon, creator of the Wire, comes an HBO original series, Treme. Set your DVRs for April 11th, 2010 and get ready for a trip to post-Katrina New Orleans. Below is a teaser trailer for Treme. Enjoy.